Blogging, Newsletters and Social Networking
How does one balance information they post on their blog, include in email newsletters and post on social networking sites like LinkedIn and Facebook.
Is the best thing to post the same things on a blog as you include in a newsletter and then reference the blog on Facebook. Is there some other process? What do most of you do?
I struggle with that a bit myself Bill. Right now most of my new content is on my blog. I use social networking, primarily, to drive traffic to that. While I doubt that I'm even scratching the surface of what's possible I do see pretty significant traffic spikes when I announce new posts via those outlets.
In a perfect world each would have some common and some unique content. I just haven't had the time to sort that out yet.
I think it would depends on three factors:
For example - Facebook has limited space to say what you want. You may not want to hit your e-mail list as often as you would Facebook. But Facebook updates may not be appropriate for LinkedIn. Etc...
Your blog would give you the most flexibility and should probably be your primary outlet. People can always subscribe to the feed to get an "e-mail like" update when you change it. Facebook can be used for quick updates and link to the blog when appropriate. Perfect for people who don't like to read much, but want to keep in touch. Reserve LinkedIn for information that is directly related to your product or service. And finally, your e-mail newsletter could be a monthly summary of all of the above.
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