Pricing for 1/2 page ad in consumer local magazine
I have had a request for the use of one of my landscape photos in a 1/2 page advertisement for a mortgage business in a local real estate magazine with a circulation of 13,000 per month on only one western state.
I have pricing lists from Pricing Photography, 3rd edition by Michal Heron and David MacTavish. This was published in 2002.
My understanding is that prices for one time, nonexclusive use have steadily declined since then.
Can anyone give me an estimate for such a small diatribution on this advertisement?