North American Nature Photography Association

Connecting The Nature Photography Community

 
Join NANPA!





Go Back   NANPA - Nature Photography Forums > Photo Discussion > Professional Issues

Reply
 
Thread Tools Search this Thread
  #1  
Old 06-02-2010, 01:13 PM
Kirch67713 Kirch67713 is offline
NANPA Member
 
Join Date: Mar 2010
Location: Grants Pass, OR
Posts: 2
Default Pricing for 1/2 page ad in consumer local magazine

I have had a request for the use of one of my landscape photos in a 1/2 page advertisement for a mortgage business in a local real estate magazine with a circulation of 13,000 per month on only one western state.

I have pricing lists from Pricing Photography, 3rd edition by Michal Heron and David MacTavish. This was published in 2002.

My understanding is that prices for one time, nonexclusive use have steadily declined since then.

Can anyone give me an estimate for such a small diatribution on this advertisement?

Thanks
Reply With Quote
  #2  
Old 06-02-2010, 01:52 PM
GZumwalt's Avatar
GZumwalt GZumwalt is offline
NANPA Member
 
Join Date: Dec 2009
Location: Bay Point, CA
Posts: 11
Default

Quote:
Originally Posted by kirch67713 View Post
I have had a request for the use of one of my landscape photos in a 1/2 page advertisement for a mortgage business in a local real estate magazine with a circulation of 13,000 per month on only one western state.

I have pricing lists from Pricing Photography, 3rd edition by Michal Heron and David MacTavish. This was published in 2002.

My understanding is that prices for one time, nonexclusive use have steadily declined since then.

Can anyone give me an estimate for such a small distribution on this advertisement?

Thanks
Prices decline only if you let them. FotoQuote gives a price range of $654 to $1038 for 1/2 page and a print run of 10,000 to 25,000 for local magazine advertising.

This will give you a starting point.

Glenn
Reply With Quote
  #3  
Old 06-02-2010, 06:21 PM
Kirch67713 Kirch67713 is offline
NANPA Member
 
Join Date: Mar 2010
Location: Grants Pass, OR
Posts: 2
Default

Thanks, Glen, for your fast response.
Reply With Quote
  #4  
Old 06-02-2010, 10:17 PM
GZumwalt's Avatar
GZumwalt GZumwalt is offline
NANPA Member
 
Join Date: Dec 2009
Location: Bay Point, CA
Posts: 11
Default Pricing photos

PhotoQuote is a good software package to have. You can update pricing yourself between the updates that Cradoc does. Cradoc updates it faster than book authors do, so it it more relavent.

It also includes negotiation tips and coaching guides to help you work with your clients.

Glenn
Reply With Quote
Reply

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump


Enabled for iPhone,Android,Nokia
Enabled for iPhone,Android,Nokia
Click for App

All times are GMT -5. The time now is 02:40 PM.


Powered by vBulletin® Version 3.8.7
Copyright ©2000 - 2014, vBulletin Solutions, Inc.
 

Web site design © Relevant Arts