Story and photos © Jerry Ginsberg
A little history
Once upon a time, a lot of photographers did very well with film photography. 35mm slides, the old reliable, did a more than adequate job for us and the great majority of book and magazine publishers. We sent out a couple of vinyl pages of 20 mounted 2×2” slides and usually scored a hit.
Then came the digital revolution. And make no mistake; this has been a true technological revolution. Kodak and Nikon may initially have been on the cutting edge of the seismic shift as it pertains to photography, but such subsequent changes as smartphones, social media and cloud computing are all facets of the very same upheaval.
Around 1990, a group of very bright people created Photoshop. Overcoming a few less robust competitors, Photoshop quickly became the standard for processing digitally captured and scanned images in the new world of the digital darkroom.
Adobe’s ancillary program Bridge was born soon after. After several years and great advances in the feature sets, depth and breadth of these software tools, some streamlining seemed to fit a market niche. Enter Lightroom.