So You Want to Publish a Book?

by Fred Perrin

A montage of the books that Friesens has published

A montage of the books that Friesens has published

 

Compared to challenges nature photographers often face and embrace in their work, creating and publishing a quality book has never been easier. You have the images, likely enough to publish a hundred coffee table books, so what’s next?

This article summarizes what you should know when considering, designing and publishing a photography book.

Before we get to that, let’s review a common book printing question today. Should I print my book digitally or through a traditional offset press? Which is best for me?

“Best” is relative to many technical, artistic and personal variables. Years ago, for professional image quality, digital cameras fell short, yet today they deliver outstanding results. Similarly, the print world has seen impressive advancements in digital press technology. Which is best? Depends. With higher quantity book runs, traditional offset printing remains an “ultimate quality, more options, and lower cost per book” home run. At the same time, print craftspeople using the newest digital presses can print lower book quantities with outstanding quality. Do your homework. If you aspire to deliver trade publishers’ coffee table book quality, does your intended printer print these books? If not, have you reviewed samples of their work? Be careful and inquisitive. There are printers printing books on digital devices much like an office copier, charging as much or more than some book printers printing books on million dollar digital offset presses. There is a quality difference. If you’re unsure of final book quantity (and most book publishers are), ask your book printer to quote multiple book quantities (e.g. 100/250/500/750/1000+) comparing traditional offset and digital prices, and provide samples of both. Depending on your book quantity range and the printer’s press options, you will quickly learn where digitally printed or traditionally offset printed book quantities are attractively or unattractively priced. You must also consider quality bookbinding, but we’ll reserve that for a follow-up article.

Labyrinth Sublime: The Inside Passage, by photographers Pat and Rosemarie Keough. This book opens to almost three feet!*

Labyrinth Sublime: The Inside Passage, by photographers Pat and Rosemarie Keough. This book opens to almost three feet!*

What’s next?

Do:

  • Have a book concept. Tell a compelling story – don’t just show photographs.
  • Showcase unique images – avoid repetition.
  • Are you a photographer or a graphic designer? If you’re a photographer, hire a professional graphic designer.
  • Hire a professional editor.
  • If you choose to personally design your book:
    • Review and compare published books similar to your concept.
    • Consider and compare font sizes and page layouts before beginning design. Design only when you have fine-tuned your intended layout(s) to your (and more importantly your intended audience’s) satisfaction.
    • Calibrate your monitor. Printers can provide kits that help measure a monitor’s accuracy at which point you may need to calibrate your monitor using a colorimeter (prices start around $100).
    • Ask your printer for a cover design template (based on your book specs).
    • You can work in RGB (Red/Green/Blue) up until you select your printer at which point you should convert RGB files into CMYK (Cyan/Magenta/Yellow/Black). Printer profiles for printing on coated paper are available for this (example: GRACoL2006 Coated1v2). Note: When color images are printed on paper the effect of the paper causes the images to look slightly darker because a computer screen emits light rather than paper which reflects light. Converting images to the GRACoL profile on its own does not simulate this effect. You can use the Proof Colors option in Photoshop to simulate this effect when printing on coated paper.
  • Review and understand book manufacturing formats, options and material specifications. Once you have an idea of book size and format, page count, paper, cover, and quantity range, request a quote. Don’t worry about future quote revisions based on changing specs and/or trying to hit a price point. This is part of the business.
  • If you are personally scanning slides, make sure your scans are of the highest quality. Send test scans to your printer for review and proofing to avoid discovering at press that your images are not at their best.
  • Send hard copy proofs as a guide to your printer especially if you will not be present at the press when the job is run (called a Press Check). You should also request proofs to see and compare to what is expected at press.
  • Sewn binding provides higher book quality and longevity.
  • Proofread, proofread, proofread (and not just by you). Errors are easy to miss – even for big publishing houses – but, once printed, impossible to erase.
  • Consider crowd funding to help pay for your book.

Don’t:

  • Design in RGB (can cause issues at press which prints CMYK)
  • Personally scan images unless you have a high quality scanner (by printing industry standards), you know what you’re doing, and you’ve tested your scans through your intended printer.

Good luck with your book! I hope this article is helpful. If you have any book production or publishing questions, please contact me anytime by email at fredp@friesens.com.

Fred will be one of the featured Breakout session speakers at the 2015 NANPA Summit taking place in San Diego, California from February 19th – 22nd. To learn more about the Summit and to register for this exciting and inspirational event, please visit www.naturephotographysummit.com 


Fred Perrin began his career as a Kodak Technical Sales Representative for Professional Photographers. Fred has received honors from The Professional Photographers of Canada as Craftsman of Photographic Arts (Scenic/Nature Photography) and his lithographs have been presented to sixty world leaders by the Government of the United States. Fred is now VP of Marketing & Business Development for Friesens, North America’s premier book manufacturer. Friesens customers include many of North America’s most prominent museums, art galleries, publishers and photographers. Company Website: books.friesens.com

*Pat and Rosemarie Keough detail their experience in printing and binding their beautiful book on their website at http://keough-art.com/tome_passion.php.

Web of Water: Four NANPA Members Collaborate for Conservation

Web of Water

Web of Water

 

Check out The Web of Water Project – A Collaboration between NANPA Members jon holloway, Ben Geer Keys, Clay Bolt, and Tom Blagden 

The Web of Water project is a unique partnership with Upstate Forever, Fujifilm, Hub City Press renowned writer John Lane, photographers jon holloway, Ben Geer Keys, Clay Bolt, and Tom Blagden and corporate sponsors. The goal of highlighting through fine art photography the beauty, fragility, and critical importance of the Saluda-Reedy watershed and Lake Greenwood was a five year undertaking.

The Web of Water project tells the story of the watershed and those that depend on it for food, water, business, or recreation. A unique combination of beautiful and alarming images raise awareness about the watershed’s importance to the surrounding landscape and communities, current threats to the watershed’s health, and steps that citizens can take to preserve this precious natural resource in their midst.

This project will provide Upstate Forever with new opportunities to educate the community. Photography is one of the most powerful communication tools in assigning a higher sense of value to our environment. Often in the field of research, the visual connection between science and community is the untold story. This project will help bridge the gap and become a catalyst for community responsibility, awareness of cause and effect, and provide the public with unique opportunity to directly make a difference in the future of South Carolina.

www.webofwaterbook.com

 

Here are a few images from the Web of Water Project:

 

Eastern newt, Jones Gap State park, Image by Tom Blagden

Eastern newt, Jones Gap State park, Image by Tom Blagden

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Bird Photography at Mono Lake by Marie Read

Wilson's Phalaropes (Phalaropus tricolor) flock at South Tufa, Mono Lake, California, USA

Wilson’s Phalaropes (Phalaropus tricolor) flock at South Tufa, Mono Lake, California, USA

Story and Photographs by Marie Read

Mono Lake is one of California’s most photogenic locations, a well-known destination for landscape photographers worldwide. Bizarre rocky spires called tufa towers punctuate the waters and shoreline of this desert sea, while the snow-capped Sierra Nevada forms a spectacular backdrop to the west. The well-kept secret is that Mono Lake and its surroundings are great for bird photography as well.

Mono Lake’s alkaline, highly saline water supports no fish, but it teems with brine shrimp and alkali flies, providing food for numerous breeding birds, including California Gulls, American Avocets, and Snowy Plovers. Osprey nest atop the tufa, commuting to and from freshwater lakes nearby for fish for their young. Around the lake sagebrush scrub, pinyon-juniper, and conifer-aspen woodlands support many other birds. I’d like to share some of my favorite bird photography spots. Continue reading