By Jennifer Idol
As nature photographers, our profession is unique. Our motivation is driven as much by a need to share the beauty of the natural world, document wildlife and illuminate the challenges faced by animals and ecosystems as it is by making a living. Branding, like marketing, can seem like a dirty word, but it helps us earn income and operate professionally. By creating a branding and marketing strategy for our businesses, we can take some big steps toward achieving financial stability.
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