From the President: Gordon Illg

© Cathy Illg

There was a time when every photo my wife, Cathy, and I took had a purpose. We had a market in mind every time we pushed the shutter button, and we pursued subjects not because we were wildly crazy about them, but because of how likely they were to sell. Elk were a natural, exciting target, and they were only 90 minutes from home, but even back then the market was saturated with elk photos, so we rarely pointed a lens at them. We went years without taking a landscape image, no matter how beautiful the scene was unless it had a person in it because people shots sold better than straight scenics did. Each trip was analyzed. Did the resulting photos pay for not only gas, mileage, and lodging, but also for our time and effort? Consequently, we were able to do most of our photography within two hours of home. It’s a lot easier for the photos to pay for a short trip.

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