The Business of Photography: A Millennial’s Thoughts on Online Video Courses

Filmmaker Peter Hoffman on assignment in California.

A great online course offers something bigger than technical knowledge: it offers time hanging out with YOU. It offers the chance to experience your world, to join you in the field, to see, first-hand, your unique approach to the photography process. Here, filmmaker Peter Hoffman is on assignment in California.

Story and photos by Kika Tuff

The world of online education is a new frontier for nature photographers and one that can be quite lucrative. But making money isn’t as simple as building an amazing course and setting it free on the internet. Plenty of thoughtful, well-designed courses go undiscovered every day.

So, before you invest your time and energy into building a course, I wanted to offer some ideas on how to ensure you don’t get lost in the ocean of internet content.

First: know what you offer.

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