As nature photographers, our profession is unique. Our motivation is driven as much by a need to share the beauty of the natural world, document wildlife and illuminate the challenges faced by animals and ecosystems as it is by making a living. Branding, like marketing, can seem like a dirty word, but it helps us earn income and operate professionally. By creating a branding and marketing strategy for our businesses, we can take some big steps toward achieving financial stability.
The coronavirus pandemic has hit photographers hard. Times are tough, but we’re a creative and resilient bunch. We reached out to some professional photographers to ask how restrictions imposed by cities, states and the federal government have affected their businesses. We also wanted to know how they were adapting—both their own lives and their businesses—to the challenges of these difficult times.
The first photographer in this series is Mary Louise Ravese, owner of Bella Vista Photography, a North Carolina-based nature and fine art photographer, teacher and workshop leader.
Fun facts about Instagram: as of January 2016, there were 400 million Instagrammers uploading over 80 million photos every day. The hugely popular social media platform may be best known as a favorite of fan-hungry celebrities and with those who want to quickly share a snap of their latest meal, but it is much more than that. Instagram has become a showcase for outstanding photography of all genres, including nature, wildlife and landscape. Continue reading →
This image is one of my favorites created towards the end of my journey to Level 20. The Little Susitna River is at the height of fall color. I wanted to blur the water to capture the essence of it flowing over the boulders. I used the fog and trees to frame the image and processed it to bring the colors out in the trees and water.
I had the most wonderful opportunity this past year to grow as a photographer. In April, Karen Hutton, a mentor at The Arcanum—a new online learning platform based on the master and apprentice method of learning—selected me to be in her cohort. I applied to The Arcanum because my photography had stalled. I wanted to get better, but most workshops and learning opportunities were beyond my reach, because they are either far from home or expensive. The Arcanum fit me perfectly. I would receive personal attention from a mentor and work with a small group of photographers who would get to know me and my goals. Continue reading →
Thanks to all of the 400 NANPA members who participated in the recent Member Survey. You provided valuable feedback on NANPA, it’s programs, and your needs as members.
Input from the NANPA board and committee chairs guided my creation of this survey. An overview and detailed report of the results were presented to the NANPA Board in August and shared with all NANPA committee chairs and NANPA staff. Here, we are presenting a partial summary of the results with you. Continue reading →
Homestead, Florida USA. Burrowing owls (Athene cunicularia floridana) are diurnal birds that make their home in the ground. Photographing these birds was a difficult task. I wanted a close perspective with a wide angle to show their habitat which is rarely showcased in owl photography. I failed many times while trying to find a way to disguise my camera and leave the birds undisturbed. Luckily, their burrows had been marked with road cones. For 6 months I visited the owls and placed my camera inside the cone and using an intervalometer, I took an exposure every 5 seconds. Setting my camera to beep before each exposure ensured the owls would be looking my direction. I used a polarizer to bring out the blues in the sky and soften the light on the grass. Photo by Mac Stone.
Text and Photos by Mac Stone
Many people are calloused by social media and I have to admit that I am too. Our audience is so distracted by the constant onslaught of content from all around the world that the photography market has turned into a fast food drive through line. Images that have taken us months to make are quickly posted, commented on, liked, shared and then forgotten about. It seems like a black hole, but we aren’t the only ones facing this problem and there are lessons to be learned.
Consider National Public Radio (NPR) for a moment. All year, they offer incredible content—some of the best podcasts and radio shows around—for free. In turn, they build a large loyal audience and when the time comes for support or premium content, their audience shows up in droves with money in hand. To me, that sounds like the same model of a photographer’s Facebook page.
The photography market has changed so much in the last ten years. Today, it’s not just the agencies that have access to large markets. With social media, we’re able to reach a very specific or a broad range of demographics, potential customers or future enthusiasts for our work. Continue reading →