Cute Raccoons Lead to Facebook Engagement

Photo of two baby raccoon faces in a tree.  © Keith Freeburn
Looks like the local raccoons had a recent litter of two little rascals. I love looking up at this nest and seeing curious little faces looking back at me. © Keith Freeburn

Interview with Keith Freeburn

Certain photos get tons of engagement on social media—likes, shares, comments. Others don’t. Why? What is it about these photographs that grabs viewers’ attention enough to comment or share? What can we learn from them? NANPA’s Facebook group has more than 20,000 members and dozens of posts each day. It’s an active community of nature photographers and people who enjoy great nature photography. This article is the first in a series in which we take a closer look at the most engaging photos from the group and see if we can tease out why they had such an impact.

Keith Freeburn posted his photo of two raccoons on September 13th and it was an immediate hit. To date, it’s garnered more than 1,300 likes, 109 comments and 191 shares. We asked Keith to tell us a little about himself and reflect on why this photo just took off.

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