“The best marketing doesn’t feel like marketing.” –Tom Fishburne of the marketoonist
Are you using your NANPA membership to market your photography business? There are some obvious and some not-so-obvious ways to do so. If you’re not, you aren’t maximizing the return on your membership investment.
When it comes to dating in the world of grebes it is not as easy as just going out for a fish dinner or a morning swim. These birds have much higher standards. If a mate cannot “walk” on water, they are out of luck. I have spent years studying the grebes and the sounds they make right before rushing, so much so that my clients call me the “Grebe Whisperer.” Knowing the behavior and sounds they make is crucial to being prepared to get a shot of this unique phenomenon, since the whole production only lasts five to seven seconds.
I never pass up a chance to travel, and I am behind on my goal of visiting all of the national parks by my birthday this year. (I currently have visited and photographed 43 of 63 national parks.) Part of that is due to the pandemic, partly due to the addition of five new parks, and partly just due to a busy schedule.
Although many people across North America aren’t even thinking about this colorful season, and won’t for several months, here in Colorado it has already started. The tundra started turning red and gold a couple of weeks ago. The bull elk have started bugling outside of my door here in Estes Park. The weather forecast is showing some really cool temperatures for the first week of September, providing some nice opportunities for frost and fog in the meadows. And I have already started to see some pops of gold on the aspen trees.
Photography workshops and conferences inspire, motivate, and educate. They can also rev up your creative engine. Whether you’ve flown to the event or driven an hour from home to get there, keep your creativity flowing by staying longer, immersing yourself in nature and photography.
Wow! It was quite the shock to me a little over a year ago when I was approached about being nominated to be the next president of NANPA. Skip forward almost one year after being elected as president and the time has just flown by. The best part about it has been the opportunity to become more involved with NANPA and getting to know many of the people who make NANPA a special community of and for nature photography. So, before I pass the gavel to our incoming president, Dawn Wilson, I want to thank all who have helped NANPA in the last year and continue to do so. This may feel like a going away note, but really I will be on the board for another year, and who knows after that.
NANPA recently held two online town hall meetings with our members; one with professional nature photographers and the other with enthusiasts. These meetings and a recent e-mail discussion thread among our board members are part of our ongoing search for the answer to one question: How do we better connect with our nature photography community, both professional and enthusiast?
The reality is that this pandemic crisis has given members of the board of directors and staff time to slow down and think about where we are as an organization and where we are headed, and maybe that is not a bad thing. And, much like the photo of the roseate spoonbill landing, it may be awkward, but we will get it done.
How can we stay connected with nature through our photography when our ability to safely venture outside of our homes has been curtailed? How do we connect with other nature photographers who share our passion and inspire us when our opportunities to meet through regional events, meetups and nature photography celebrations have been suddenly swept away?
Eventually, we will get beyond this crisis and will again be able re-establish our connection with nature, cameras in hand, as well as network in-person with our fellow nature photographers. By this time next year (April 28-May 2, 2021), many of us will be finally gathering in Tucson, AZ, at the NANPA Summit to again meet and greet our fellow nature photographers.
Beyond the short term, there are longer-term questions, such as how can NANPA engage a wider audience in sharing and caring about nature through photography? And especially, how can NANPA successfully connect with the younger generation faced with living most of their lives in an increasingly stressed natural world? These long-term questions are the ones that are the most difficult to answer.
A few particular questions in the town hall meetings resonated with me. From the enthusiasts’ town hall meeting:
Does NANPA have a mentoring program? While NANPA does not have an official mentoring program, NANPA members often network to find others with similar areas of interest who may be willing to share their skills and experience. During these weeks that we’re unable to network in person, you may want to explore the member directory to look for nature photographers near you. Find a few and look at their websites. Follow them on social media and/or subscribe to their email lists. Meeting virtually in this way can put yourself in a good position to introduce yourself in person when restrictions are lifted. If you aren’t sure how to use the member directory in this way, this tutorial can help:
Does NANPA have a way for those with limited mobility to participate in photography events? This is something that the board has discussed, and I believe we can and should find a way to accommodate those who may have physical limitations. Our regional event in Badlands National Park, May 31-June 3, 2021, is wheelchair friendly, and that’s moving in the right direction.
And from the town hall meeting for professionals:
How can professionals increase their visibility? Our reach in several programs goes well beyond our members, making these excellent opportunities to get noticed. For example, anyone who belongs to NANPA’s Facebook Group can post images there, but NANPA members can also share promotional posts once a week when their membership number is included (check the group rules for specifics).
Host an Instagram takeover of NANPA’s account, and/or tag your Instagram photos with #NANPApix for an opportunity to be featured in our Instagram feed.
Write blog posts, give a webinar, and submit photos for the Showcase competition. Showcase winners are featured throughout the year on our website and social media accounts and are published in Expressions.
Unlike other photography organizations, NANPA is solely dedicated to nature photography.
Perhaps you enjoy using your photography to further conservation. Personally, NANPA has opened my eyes to how photography can tell a story about a conservation issue. That is why we published our Conservation Handbook and why we added a category in our Showcase competition for conservation photography.
Maybe you believe in our advocacy efforts to protect the rights of photographers or that educating photographers about ethics in nature photography is needed now more than ever.
Perhaps being a member means that you can purchase good insurance for your valuable photography gear. Improving your photography skills is a common desire of NANPA members, and there are many opportunities to improve your photography skills through online webinars, regional events, summits and our blog posts.
Perhaps as a professional, being a NANPA member increases your visibility. Publications such as our soon-to-be published handbook Make It Work: The Business of Nature Photography, helps established professionals reach new audiences and will give every photographer ideas and tools for improving your nature photography business.
Maybe the biggest benefit you get is just being part of a network of photographers with a passion for being out in nature and sharing the beauty and awesomeness of nature in photographs. Could it be that you just love nature and photography, and that is reason enough to want to join with NANPA in celebrating and promoting the joy and satisfaction of nature photography?
Whatever your reasons for belonging to NANPA, the board of directors, staff and many volunteers are working hard to make NANPA the place where you can connect with nature while connecting with a community of nature photographers.
Story and photos by Tom Haxby, NANPA Board President
It is an understatement to say that these are unprecedented times, but we nature photographers are a hardy bunch. We’re accustomed to physical and intellectual challenges in our pursuits of excellent visual stories. And this isn’t the first time we’ve weathered the need to re-imagine how we do business.
In short, you’ve got this, and NANPA is still here to help.
Fellow board member Lisa Langell recently shared with me a member survey from another photography organization which had been used to assess their member benefits and services. Serendipity, perhaps, because lately I’ve been thinking a lot about the benefits of being a NANPA member.
More than Pretty Pictures
When I joined NANPA just over 10 years ago, I did so because I was interested in nature photography and believed membership could help me improve my photographs. But I discovered that NANPA is about more than just taking better nature photos.
At the NANPA Summit in Jacksonville in 2017, and again in Las Vegas in 2019, I learned that nature photography is about more than just pretty pictures. It’s also about using photos to affect change.
In Jacksonville, Clyde Butcher spoke about efforts to save Florida’s natural areas and shared his own conservation work. His presentation was complemented by a video, created by NANPA’s Summit College Photography Scholarship Program participants, about attempts to connect these areas to create greenway corridors.
Several of the presentations in Las Vegas on conservation challenges in the Arctic were really eye-opening. Other Summit presenters like Clay Bolt and Andrew Snyder inspired me with their work on rare, threatened and endangered species through the Meet Your Neighbours technique. Because of them, I now have my own Meet Your Neighbours setup.
I’ve seen how conservation photography can make a difference. Want to get started? NANPA’s recently-published Conservation Handbook is available to anyone interested in learning how. Find it in the Members’ Area of the NANPA website or click below.
Ethics and Advocacy
Speaking of handbooks, we currently have available on our website a guide to the Principles of Ethical Field Practices. But that is just the beginning! NANPA has undertaken a much more extensive project to create a handbook on the ethics of nature photography. Your membership helps support large undertakings such as this that will allow NANPA to take a leadership role in educating photographers on ethics. Quite frankly, this is very much needed as the overzealous pursuit of nature and wildlife photos threatens both scenic places and the plants and animals we love photographing. And bad behavior threatens continued access to these places by photographers.
Your membership has also helped support our work on behalf of the Copyright Alternative in Small-Claims Enforcement Act of 2019 (CASE Act of 2019). If passed by Congress and signed into law, the CASE Act would provide photographers with the option of pursuing infringers in a small claims-type of process instead of federal district court. Read more about how the CASE Act will help photographers
Friendship and Networking
I will always remember the NANPA Regional Events that I attended in the Smokies and Upper Peninsula of Michigan—for the great images and friendships made. It will be my great pleasure to now be a regional event leader, myself, in the Smokies this spring with Hank Erdmann. NANPA has many more Regional Events scheduled for all levels of photographers in various parts of the country.
There are larger events, too, that offer many of the same benefits but on a bigger scale. Just around the corner is our second Nature Photography Celebration in Asheville, NC, April 19-21. These Celebrations provide opportunities for shooting, interaction with vendors, learning, networking and more. Asheville is a great place to be in April.
Travel and Equipment Insurance
As I move about the country with my photo gear in airports, cars, and on location, I am thankful that I have insurance on my photography equipment underwritten by Chubb in association with NANPA. You can find information about this and all the other NANPA member benefits in the Members’ Area of the website.
And Taking Better Pictures, Too
All that being said, my membership has also helped me improve my nature photos, just as I originally anticipated when I joined.
During my time with NANPA, I have entered the Showcase Competition, and I have been fortunate to have a few photos published in Expressions. (It’s a great source of ideas and inspiration so order your copy now!) This gave me confidence that I could get great images because, the reality is, if you want to be taken seriously as a nature photographer, quality matters.
I have attended many memorable webinars, both live and recorded. These sessions are free for members and a great way to learn or refresh photography skills. Best of all, you can participate at your own convenience, from wherever you are. Our next webinar, sponsored by Tamron on February 13 is Getting the Most from Your Long Lens with Bob Coates. Sign up or watch a recording of a previous webinar in the Members’ Area.
Portfolio reviews, offered at each Summit hosted in odd-numbered years, provide another opportunity for learning from industry professionals including but not limited to agents and editors. We are currently working on logistics for our next Summit in Tucson in 2021, so stayed tuned for that.
Blog articles are yet another source of education and inspiration, and I especially enjoyed the recent article by Bill Palmer on Chasing Spring Warblers. There will be plenty of warblers—and photographers—at this year’s Biggest Week in Birding Festival at Magee Marsh in Ohio at which, by the way, you can find the NANPA booth. Note that our blog is separate from our regular member and non-member news lists, so if you do not already get NANPA blog posts in your email, you can subscribe on the right hand side of any of them (including this one).
Perhaps you might be interested in submitting a blog post too. What a great chance to expose your photos (pun intended) and stories to fellow NANPA members. Just send a note to firstname.lastname@example.org. That’s what we mean when we talk about “sharing” within NANPA. Everyone is both a teacher and student here.
That’s true regardless of age. As I highlighted in last month’s blog post, young nature photographers are becoming members and getting opportunities through NANPA’s high school and college scholarship programs, both of which are made possible in part due to your support of the NANPA Foundation. By the way, the Foundation’s Online Auction has some great items up for bidding starting February 3rd. All proceeds go towards funding Foundation programs.
What Will You Do?
Gordon Illg has been known to tell me that I ramble, so I need to wrap up. But there really is a lot going on at NANPA, and I hope that you will take advantage of the opportunities. We are working hard to make NANPA a place for nature photographers to achieve all of their nature photography dreams. What will you do this year to help you reach yours?
Exclusive opportunity for NANPA members
NANPA members are encouraged to share stories, tips, and how-to articles on our blog. Not as gifted at writing as you are photography? No problem. We can help you craft a post.