Text and Photos by Mac Stone
Many people are calloused by social media and I have to admit that I am too. Our audience is so distracted by the constant onslaught of content from all around the world that the photography market has turned into a fast food drive through line. Images that have taken us months to make are quickly posted, commented on, liked, shared and then forgotten about. It seems like a black hole, but we aren’t the only ones facing this problem and there are lessons to be learned.
Consider National Public Radio (NPR) for a moment. All year, they offer incredible content—some of the best podcasts and radio shows around—for free. In turn, they build a large loyal audience and when the time comes for support or premium content, their audience shows up in droves with money in hand. To me, that sounds like the same model of a photographer’s Facebook page.
The photography market has changed so much in the last ten years. Today, it’s not just the agencies that have access to large markets. With social media, we’re able to reach a very specific or a broad range of demographics, potential customers or future enthusiasts for our work. Continue reading