Artistic Pelican Photo Drives Social Media Engagement

Photo of a pelican floating on water that reflects tjhe colors of nearby boats. © Susan Manley
Pelican © Susan Manley

Interview with Susan Manley

NANPA member Susan Manley lives in Maywood, close to Los Angeles, California. When she posted this photo (of a pelican in water that was reflecting colors from a nearby boat) in NANPA’s Facebook group, she wasn’t thinking it would be one of the top performers. But it generated a lot of engagement, garnering more than 700 likes, 37 shares and 128 comments. With almost 21,000 members and dozens of posts each day, it isn’t easy to generate a lot of buzz there but, with the right kind if image, it’s possible. In a continuing exploration of what drives social media engagement, we checked in with Susan.

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